OCEAN ACIDIC INSTABILITY
The project's objective was to implement a creative way to advertise a chosen environmental application. The theme of Toxic Instability in the ocean was selected throughout the research as the need for more information regarding the subject is unjustified. The application was integrated for a fun visual experience that keeps people reading while holding important information. The variety in sizing was purposely applied for delivery methods.
The targeted audience is aimed at company management and individuals between the ages of 25-45. The persona was kept in mind throughout the design process to create a color scheme that would attract the viewers with elegant illustrations to separate and direct the viewers to the next piece of information. Using a serif typeface to match the theme of an ocean flowing and a calm sea, it was essential to capture a readable paragraph font that continues to showcase the themeāusing red for large text to highlight hierarchy as well as light blue for the graphical information to correlate with the illustrations at work quickly.
The goal is to create an easily readable, diverse, and informational project to provide a fun reading experience. The project's threat was to develop a company infographic that would not be relevant to our personas.